Branding

Sunshine Sister Coffee Company is a brand identity designed to feel welcoming and warm. In a market characterized by dark colors and minimalism, this specialty coffee trailer is playful instead of pretentious.

I built the system around a bright palette of pinks, oranges, and yellows, paired with timeless typography and whimsical illustrations. These elements work together to create an approachable and recognizable visual language.

Hand-illustrated characters, Sunny, Daisy, and Joe, inspired by each of the owners, spark a genuine connection between the company and customers.

I applied the identity across the trailer graphics, menu design, social media, online ordering platforms, packaging, stickers, and merchandise to keep the experience consistent across both physical and digital spaces.

Sunshine Sister Coffee Company made significant advances in its first year of business, when other similar small businesses struggled. They gained quick popularity on social media and were named best new business and runner-up to best coffee shop in a competitive market. Efforts made in branding and customer experience made those accomplishments possible.